Elevate Your Retirement Living Marketing
We help you showcase the vibrant communities you’ve built. Our goal is to highlight your facility’s unique lifestyle and amenities, attracting active retirees ready to embrace their next chapter with you.
Tailored Retirement Living Marketing
There are about 30,600 assisted living communities in the U.S., with an average of 39 licensed beds per community.
We offer a full suite of marketing services designed to help your community attract the right residents. Our expert approach includes:
- Understanding your business: We start by understanding your community’s unique goals, brand, and current situation. By understanding what you have done and where you are, we can better help get you to where you want to be.
- Custom Marketing Strategy: Not all marketing is created equal or the right solution for your business. We have a suite of offerings we only offer if we are confident it will help your business. We are offer these at a time that is right for your buiness to help it grow.
- Website: Is your website set up for success? Do you have tracking implemented to see what Google thinks about your website? Are your web pages optimized toward goals and conversion? Is your URL structure hurting your rankings? The list goes on and on but we make sure your website gives you the best chance at seeing marketing success.
- Content: Content is King, and without it- there is little chance you’ll show up in front of your audience. We craft content that stands out from competitors, is optimized for conversion, and gives you the best chance to rank in Google.
- SEO: Search engine optimization is the process of getting you to show up in search engines like Google. The best part of organic clicks is you don’t have to pay when someone clicks to your website. We know what it takes to rank in this space and all the subtitlies required for retirement living to get you to show up in Google.
- PPC: Sometimes, you want to see results right away and bring in clients more quickly. We set up and run pay-per-click campaigns across search engines and display networks to get customers coming in quickly while you continue to build your business.
- Social Media: Your audience is on social media. We create customized social media strategies so you can grow and future proff your business.
Marketing Specific to Retirement Living
Not all marketing is the same. A generalized marketing agency won’t be as effective in marketing your retirement community or even understanding the differences between different senior living arrangments and communities.
- Highlighting Independence: Retirement living is all about active, independent lifestyles. Marketing efforts should emphasize the freedom and autonomy residents experience, setting it apart from assisted living, where daily assistance is more prevalent.
- Showcasing Community and Lifestyle: Unlike senior living, which may focus more on support services, retirement living marketing should underscore the vibrant community life and diverse recreational opportunities available, appealing to those seeking engagement and enrichment.
- Emphasizing Amenities and Activities: Retirement living facilities often offer extensive amenities and activities tailored to active retirees. Effective marketing can highlight these features, attracting those who wish to enjoy a fulfilling lifestyle without needing constant care.
- Clarifying Levels of Care: By clearly communicating the levels of care and support available, marketing can help potential residents and their families understand the unique benefits of each option, making it easier to choose the right fit for their needs.
- Building a Unique Brand Identity: Through strategic marketing, retirement living facilities can establish a strong brand identity that resonates with their target audience, differentiating themselves from competitors and reinforcing their value proposition.
By focusing on these key differences, marketing can effectively position retirement living and bring in the right types of clients.
Senior Living Options
Retirement living, senior living, assisted living, and retirement communities each offer distinct lifestyles and services tailored to different needs:
- Retirement Living: This option is designed for active, independent retirees who seek a lifestyle enriched with amenities and social opportunities. It focuses on providing a vibrant, community-oriented environment without the need for daily medical or personal assistance.
- Senior Living: Often a broader term, senior living can encompass various types of housing options for older adults, including independent living, assisted living, and memory care. It caters to seniors who may need varying levels of support while still maintaining some independence.
- Assisted Living: This type of living is for individuals who require assistance with daily activities such as bathing, dressing, and medication management. Assisted living facilities offer more comprehensive support and healthcare services compared to retirement living.
- Retirement Communities: These communities are specifically designed for retirees and typically offer a range of housing options, from independent living to assisted living. They focus on providing a continuum of care, allowing residents to age in place as their needs change.
Each option provides a unique combination of lifestyle, care, and community, catering to the diverse preferences and needs of older adults.
SEO
Search engine optimization (SEO) is essential for ensuring your retirement living community is easily discoverable by potential residents. Here’s how to tailor your SEO efforts specifically for this sector:
Targeted Keywords: Use specific keywords to attract the right audience that are more likely to resonate with retirees looking for an active and fulfilling lifestyle. We do this for you and optimze everything to help you rank.
Local SEO Optimization: Ensure your community appears in local searches by optimizing your website for location-specific keywords and maintaining an up-to-date Google My Business profile. Highlight nearby attractions and services that appeal to retirees, such as golf courses, healthcare facilities, and cultural events.
Content Focus: Create content that addresses the unique interests and concerns of retirees, such as articles on retirement planning, community events, and wellness programs. This not only improves search rankings but also establishes your community as a thought leader in the retirement living space.
PPC
Pay-per-click (PPC) advertising can effectively reach potential residents by focusing on the unique aspects of retirement living:
Landing Pages: Design dedicated landing pages that provide detailed information about your community, including virtual tours, resident testimonials, and a clear call to action. This ensures that when potential residents click on your ad, they find relevant and engaging content.
Ad Targeting: Use demographic, keyword, and interest-based targeting to reach retirees and their families specifically. Tailor your ads to highlight the community’s lifestyle benefits, such as social activities, fitness amenities, and scenic surroundings.
Compelling Visuals and Messaging: Incorporate high-quality images and videos that showcase the vibrant, active lifestyle your community offers. Use messaging that speaks directly to the desires of retirees, such as “Discover Your New Home,” “Live Actively,” or “Join Our Vibrant Community.”
Ready to Transform Your Senior Living Marketing?
Contact us today to learn more about our comprehensive approach and take the first step towards showcasing the vibrant, engaging community you’ve built. Let’s work together to create a thriving environment that resonates with your target audience and drives growth. Reach out now to get started!